Our 2016 – 2020 Strategic Ambition

In 2015, Alexander Forbes introduced its 2016 – 2020 strategic intent. This five-year strategy articulates how we aim to achieve our ambition of building a great company. It includes working closely with our key stakeholders – clients, employees, investors and society – to form long-term, mutually beneficial relationships and achieve our higher purpose.

During the year under review we reconfirmed these four stakeholders and the set of associated key issues in consultation with executive leadership. This integrated report is structured to report against these material issues. For performance highlights against these, see 'Performance underlying our strategic intent'.

Our strategic intent also describes five actions that will form the foundation of our sustainable growth. Progress against these is described in 'Performance against our strategic intent'.