Fulfilling our higher purpose

At its core Alexander Forbes exists in order to fulfil its higher purpose: helping people attain peace of mind by securing their financial well-being, now and in the future. We do this by helping them to create, grow and protect their wealth through expert advice backed by leading financial products.

The transition to our new cluster structure has helped us to fulfil our higher purpose by more closely aligning our employees and businesses with the needs of our clients.